As seasoned industry professionals, set your objectives for FESPA Eurasia now. You have to make sure your objectives are just as strong to support your strategies. Awareness, evaluation, conversion to sales and retention methods should be at the center of your goal and strategy. Analyze your existing databases and be aware of where you want to expand your reach. It is important that your objectives are clear, you should determine the actions you will take with the data you will collect during the show and plan your ability to measure this data in advance. Identify the obstacles to achieving your objectives and create realistic solutions.
Give Importance to Marketing!
As a participant, perform marketing activities to your target audience via banner, web page image or e-mail. Social media is the key to connecting with your customers and a wider audience in one click. You should attach great importance to timing in your marketing efforts and take care to create content that your target audience will understand about your products and services. You can create surveys, publish your whitepapers, and share your experiences with your customers through these channels.
Invite Your Customers!
Invite your customers to the fairground via email, direct mail, phone, social media or other means. You can mobilize your potential customers with effective promotional activities and campaigns before the show.